In effort to help push the brand’s new visual language, we gave the Lotrimin.com site’s athlete’s foot, jock itch, and ringworm informational pages a refreshed and optimized layout update. To help close the gap between the site’s former design and newly updated look, we took inspiration from the product packaging itself to inform our new page design.
As part of the new Astepro product launch efforts, our team created the brand site design and content library. Marketed as the first steroid-free, OTC allergy spray, specifically made for the “pro” who wants fast relief from their symptoms so that they can get back to their active, fast-paced lifestyles. To help capture that same energy, we included bold coloration, active photography, and angular shapes and textures that embodied the “PRO” spirit.
