Alka-Seltzer
Hangover Relief
Upon the release of their new hangover relief product, Alka-Seltzer needed a landing page added to their brand site to help promote the product. The campaign featured a partnership with recording artist T-Pain, who’d just re-recorded a modern rendition of Alka-Seltzer’s classic jingle to be released with the new product.
Lo-fi neon sign style animations throughout the page are an ode to the nightlife that many Hangover Relief loyalists enjoy.
Colorful gradient sound waves are a nod to the musical influence of T-Pain and his partnership with Alka-Seltzer.
