ExxonMobil’s aviation LinkedIn showcase page wasn’t garnering the attention that they had hoped. They approached our team to help maintain the brand’s visual equity, tone of voice, and showcase their legacy in the aviation industry.

Starting from (almost) the ground-up, we created a LinkedIn-specific brand guide book to both ensure consistency amongst agency partners and our client team. In it, we outlined iconography and illustration, photography styles, and tone of voice requirements for posts on the page. After laying the groundwork, we developed post content on a regular schedule.